Launch Out

Is the ability to do something necessary to be willing to do it? The answer is NO. The age-long definition of demand comes to mind - "Demand is the willingness and ability to buy goods and services at a given time, during a specified period of time". Willingness and ability to pay make the demand for a good or service possible. Willingness alone is not sufficient.

The ability to do a task requires knowing the technicality involved in completing such task. Willingness is the readiness and preparedness to do the task. Willingness is a deep desire that makes the successful completion and the sustainability of a task possible. If you manage to complete a task with just the ability to do it, trust me, the sustainability of such task is not guaranteed. More so, passion precedes willingness. Therefore, launch out and be the very best you can be by surrendering your will to a worthy task which you are passionately and able to successfully complete.

Journals of my doctoral journey.

Thanks for checking in

 

Abosede Ijabadeniyi

Doctoral Candidate - Durban University of Technology, Durban, South Africa

Research area:  Corporate Marketing and Corporate Social Responsibility (CSR)